‘Time For The Best’ is a campaign for Hublot ahead of the Women’s World Cup. Hublot, a very exclusive watch brand with a strong focus on branding, has chosen Norway’s Ada Hegerberg as the face of this campaign. Ada, known as a Ballon d’Or winner and hailed as the best footballer in the world, shares her personal story and mindset as a top footballer. Her words have a lot of impact, not only because of her achievements, but also because of her role as a champion of women’s football.

The campaign consists of 4 short video commercials, shot during a photo shoot in which Ada features prominently as a female footballer who enjoys a lot of attention. Throughout the shoot, she wears Hublot’s latest watch, linking the product to her inspirational message. These videos highlight the importance of perseverance and passion, both in sport and in life.