‘This Is Our Time’ is a campaign for Puma ahead of the Women’s European Football Championship. The brief was to create a video commercial, along with two short versions for Instagram Stories. Sherida Spitse, Sari van Veenendaal and Kika van Es, three prominent footballers from the Dutch national team, share powerful opinions on women’s football.

With the focus on improving the image of women’s football, we show how powerful and confident these ladies are, and that now is their time to step up to the podium. They wear Puma’s latest sports collection in the video, while inspiring images and motivational messages urge viewers to pursue their own goals with their heads held high. This campaign illustrates that perseverance and passion, as demonstrated by these amazing athletes, lead to success.