‘#100’ is a video for Hakan Çalhanoğlu, one of the greatest footballers in Turkish history. The video marks his 100th appearance for the national team, a milestone achieved by only a few. It was filmed in Istanbul just two days before the match, and within 48 hours of release, it reached over six million views.

We see Hakan in a calm setting, flipping through a photo album filled with memories from his international career: goals, injuries, fans, celebrations. Then he reaches a blank page with only ‘#100’. The photo is yet to be taken, the match yet to be played. As he looks at the page, he visualizes what’s to come and closes the book.

The combination of silence, sound design and cinematography captures his mental preparation. ‘#100’ is not a look back, but a moment of focus before history is written.