‘1 day or day 1’ is a video commercial for watch brand Vincero. This video tells renowned photographer Aaron Brimhall’s inspiring story of his mindset and dedication. The commercial follows Aaron during an intense photo shoot in the desert, accompanied by powerful imagery and music. The two Porsches in the commercial create a tough and energetic atmosphere that perfectly suits Vincero’s target audience. The watch is integrated into the final product in a stylish and non-obtrusive way, subtly emphasising the brand’s high quality. This compelling commercial not only reinforces the Vincero brand, but also reflects the adventurous spirit and determination of its target audience.