‘Cut or Fall’ is an activation video for the new limited edition whiskey from Johnnie Walker in collaboration with Squid Game. In this video, passersby at The Mall of Berlin are challenged to complete the iconic dalgona challenge from the series. With only 60 seconds on the clock, they must carve the cookie perfectly without breaking it.
Tension rises as participants test their steady hands and precision. Those who succeed win exclusive tickets to the Squid Game 2 premiere. But those who fail drop through a trapdoor—only to receive a consolation prize: the limited edition Squid Game whiskey.
With striking visuals and unexpected twists, Cut or Fall brings the world of Squid Game to life while seamlessly connecting Johnnie Walker’s premium appeal to a one-of-a-kind experience.